Drive Your Marketing Growth With Flywheel
B2B Industry - Discover and Nurture WeChat Leads
How to identify the sales leads from WeChat Official Account?
How to nurture users with WeChat?
Identify and score the sales leads from WeChat OA
Automatically capture the user's behaviors in the WeChat official account / web page / offline meeting and other scenes, and then identify the potential customer, give them scores and send prepared messages or emails.
Nurture Users by Creating Customer Journey
Create different WeChat OA-web customer journey of different marketing activities or product lines to realize real-time engagement according to life-cycle or other specific standard. Continue to nurture users by sending template messages and WeChat articles precisely.
Remarket Potential Customers
In different marketing scenario of WeChat OA to website, pay special attention to the WeChat users who have not completed registration/download or specific conversion actions, and then send them prepared content automatically for remarketing purpose to increase conversion rate.
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How to apply marketing automation to
MARKETING FLYWHEEL
Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play. Unlike the funnel, the flywheel is remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy.This energy is especially helpful when thinking about how customers can help your business grow.
delight
Use email and WeChat articles to deliver the right information to the right person at the right time, every time. Use the integrated CRM system to align with your sales and service team members to create contextual conversations with the people you do business with. Create memorable content your prospects can share with their friends and family by using a variety of content formats.
attract
You don’t want just anyone coming to your website or your WeChat Official Account. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time — when they’re looking for it. Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Send your WeChat articles to the users who need., Create KOL promotion activities to increase awareness of your brand with your target audience.Throughout each stage, you’ll be reporting and analyzing these efforts to stay informed on what’s working and where you need to improve.
engage
Use WeChat Official Account to create a lasting relationship with potential customers, and establish personalized interaction with them through template message, graphic message, real-time chat and email. Use web tracking tools ( H5 forms, surveys) to capture the information of potential customers. Use all the prospect and customer information in the customer data platform (SCRM; CDP), through personalized menus, replies and personalized QR codes, to create different marketing experiences, and use workflow to personalize the entire customer journey.
Use a Brand New Flywheel Marketing Scheme
Many companies like yours are developing their businesses based on user insights, and their marketing teams give data-driven energy every day. Let’s show you what Parllay can do for you.
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