Subscription Account -
Personalized Operation with AI

Upgrade subscription account routine operating thinking, and combine brand communication with marketing conversion.
How do you ensure that the subscription account users will not unfollow after receiving your article?

Personalized Journey

Make your subscription account smarter, design personalized interaction according to users' attributes, behaviors and interests, and let your users prefer you and forward enjoyably. Make your subscription account like Taobao, always having a brand popup by surprise recommendation.

360° Customer Insight

Keep up to date with your users, and know who they are, where they are, what they are doing, whether they have bought your product, what services are they interested in, whether they have used your mini program, who are just passing by or die-hard fans of your account.

Reduce Customer Churm

Understand your users with data, and check whether they have done what you want them to do, whether they stay and active or not after receiving the post. Even if they unfollowed, you are supposed to use the data to figure out the reasons for ‘breaking up’.

We have in-depth cooperation with Parllay in many digital marketing projects. Considering the customer management and automation capabilities of Parllay, we made a decision after careful assessment. The customer profile of Parllay not only includes the interaction of Wechat Official Account users, but also realizes the unified management of mini programs, web page behavior and real contact information of customers. Without increasing team’s workload, personalized interaction between brand and users is achieved.

Sunny Huang

Vice Manager , Bluedoor

Morketing and Parllay are old friends. In the process of cooperation, Parllay has provided us with many marketing theories and innovative marketing ideas, and we applied them into the development of the enterprise. After several years of development, Parllay has evolved from WeChat CRM to a personalized marketing cloud that focusing on big data, marketing automation and other frontier technologies, and they all have outstanding performance in enhancing brand interaction. For the WeChat subscription account solution, Parllay helps our subscription accounts to be upgraded to a personalized marketing window for realizing the combination of product and effect.

Zeng Qiao

CEO, mORKETING

Suitable Functions for Subscription Accounts

Compare with service accounts, subscription accounts are different greatly in data and interaction capabilities.
Four powerful functions, perfect matching of authenticated subscription accounts

Cross-Platform
User Profile

Manage and check users' avatars, nicknames, real-time locations, interest tags of subscription account .One-click switch to check user tracks between subscription accounts and mini programs. Support tags import and export.

Full-Automatic Workflow

Drag and drop workflow replaces automatic reply. Combines product and promotion needs, flexibly designing personalized interaction mode of users, automatic tagging, personalized reply and re-marketing of users.

Multidimensional
Custom Report

A flexible report system vastly enriches the analysis dimension of subscription accounts, and can design report style according to preference, save common analysis indicators in dashboard, from users’ activities to customer life cycle analysis, simple and easy to operate.

Explore Users' Real Information by AI

Based on the interaction between users and subscription accounts, AI intelligently identifies the real contact information about users, such as mobile phone number, name, mailbox, etc., then stores them automatically in CRM and send real-time email notifications.